How we write and review our articles

In short: before an article reaches you, it passes through two pairs of hands and is given a date. Someone writes it and puts their name on it. A clinician from the team then reads it and can approve it, send it back with comments, or stop it. Twelve months later we read it again, so it does not fall behind what is known.

Why we start with the answer

Many questions arrive here late in the evening, on a phone, from someone who is worried. So the first paragraph answers the question in the headline. The details, examples and nuances come after. If you stop after the first few lines, you still leave with what you came for.

Who writes and who checks

Every health article has a named author and a named clinical reviewer, and the review date sits under the headline. The reviewer is a practitioner from the team who reads the text as something they would hand to a parent or a patient in the consulting room. Their name and the date of approval stay on record next to the text.

An article written and reviewed once then appears in several places: here on the blog, on the page for each topic, in the frequently asked questions and in the guide’s answers. So a correction made in one place shows everywhere.

Until an article carries both names, we do not publish it. On the front page you can already see the subjects we are working on, marked “in progress”, without a single line of content.

An empty page is more honest than advice nobody has checked.

What you will not read here

• Promises of a cure, or guaranteed timelines.
• Percentages without a source, or figures that sound good but cannot be checked.
• Testimonials used as proof that something works. When we publish someone’s story, we do so only with their written consent and without claims about outcomes.
• Machine-written text published without a person having read and approved it.

When we describe a method, we explain how it works and how progress is measured, not what wonders it performs. Method pages also say who they are not suitable for.

Sources

When an article rests on a study, a clinical guideline or a book, the link sits in the text, where we use it. If we cannot cite something, we do not claim it.

The guide and the articles

The guide answers only from published, reviewed content and shows you where its answer came from. It does not diagnose, does not recommend individual treatment and does not talk about medication. Drafts never reach it. When it has no checked answer yet, it says so and points you to a person on the team.

In a crisis, the guide does not answer. The text you see then is fixed, written and checked by people, with the 112 emergency number and the clinic’s phone.

The pace

We publish little, and checked: around two articles a month. We reread the most-read pages every quarter, and any article older than a year is flagged for a fresh review. At that review the clinician confirms the text or updates it, and the new date appears under the headline.

One next step

Every article ends with a single suggestion: a page where you can learn more, a question for the guide, or a booking. No windows popping up mid-text and no banners between paragraphs. You read in peace, then you choose.